Originally, rugs were used to protect people from direct contact with the ground. Entire communities and families gathered on their rugs, which acted as a home, inherent in daily life, providing comfort. Over time, the rug has become a decorative element and a vehicle for cultural messages.
The Medina collection represents the modern transformation of tradition. The classical aesthetic is achieved with handcrafted production in the north of Pakistan, using a very old and traditional technique: the kilim.