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Q&A with Jaime Hayon

Did you specifically create the illustration thinking that it would be a rug? And if not, what made you feel it would work well as a rug?

It’s a freehand drawing, similar to the work in my sketchbooks. I considered the disposition, which was interesting from different angles; in other words, it would work for a rug.

You are a compulsive illustrator, where do your characters come from? Specifically, what is the story behind the figures in this drawing, and their personality?

There are infinite characters that are part of my imaginary. They change and evolve, according to my current interests. There are characters that are endearing, others are more ironic, and some even provoke fear on occasion. In the case of the characters, what I am most interested is the ability to transmit emotions.

From the sketch to the product, what happens when one of your personal drawings becomes an object? Something to be shared and interpreted by others?

This happens in very exceptional cases in which the format, material, and use are ideal to portray emotivism through the figurative. Rugs for nanimarquina are the perfect example; the format is ideal to be able to work with absolute freedom, similar to a painting or a tapestry.

Compared to the first collaboration, we could say that this proposal is less busy, depicting fewer strokes, less characters, and more use restrained use of colour. How has your work evolved? Is this style a common feature your current projects?

I wanted to contribute a different stylistic language able to integrate with other facets of character, more serene. Above and beyond the evolution of my work, I wanted to complement our collaboration and expand the range of use.

This is the second time you have worked with Nani. What would you highlight about the collaboration with nanimarquina?

Working with nanimarquina is a pleasure. Collaborators are able to work surrounded by respect and mutual admiration. The knowledge regarding each fibre and material, the variety of techniques, and the close work with artisans is palpable in the result of nanimarquina rugs.

You design different types of objects, what attracts you to specifically design rugs?

I am attracted by the possibility of working with an object from a purely artistic perspective, witnessing the translation of artistic expression onto a very different surface than that of paper or canvas.