Frame Shop

Using slick materials like marble in juxtaposition to classic homey elements , the Greene Street outpost is a little bit Swedish, a little bit Los Angeles, and altogether inspired by New York City.

Date: 2017

Made by:

Erik Torstensson and Jens Grede

Location: New York, USA

The fashion brand, which began as Frame Denim and has since expanded to ready-to-wear clothing, is the Los Angeles–based brainchild of Swedish marketing and fashion experts Erik Torstensson and Jens Grede.

The intentional design contrasts between old and new, high and low, and soft and hard, make the store a more visually rich experience.

Keep exploring products chosen for this project