Toha Ofices Tower

A bespoke rug project from Ron Arad's original drawings for an impressive office entrance.

Date: 2019

Made by:

Location: Tel Aviv, Israel

Completed in 2019 in Tel Aviv, Israel, we develop a bespoke solution for this impressive office entrace. We transformed original drawings from Ron Arad into a circular rug using a  hand tufting technique. We also combined a gradient technique to replicate the brush strokes of Ron Arads drawing and texture to the different scales of gray. 

A large-scale office development in the center of Tel Aviv in which Ron Arad worked on alongside local architect Avner Yashar and involved the conversion of a 1.8 hectare site into a 29-story building with commercial facilities and a landscaped public space.