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Why do I need a rug?

“A carpet is the soul of the apartment”

(Edgar A. Poe)

“What if everything is an illusion and nothing exists? In that case, I definitely overpaid for my carpet.”

(Woody Allen)

Rugs define spaces, frame ambiences and establish interfaces whilst conveying a sensation of warmth that creates a welcoming work or home environment.

Rugs convey emotions. Beyond the impression created by their beauty, colours, textures and design, rugs also affect mood. Architects and interior designers consider rugs an essential part of a room’s decoration.

Rugs suit any space. Their decorative function has reflected and expressed their context’s aesthetic and cultural sensibilities for centuries.

Rugs and ceramics have been a companion for human beings from prehistory to today, preserving ancient techniques.

Rugs are extremely easy to clean and require minimal maintenance. The secret to keeping a rug in good condition is to vacuum it regularly and to clean spillages before they dry.

Keeping rugs clean, dry and in good condition enhances ambient air quality and helps minimize allergic reactions, as they act as natural filters, trapping and retaining dust particles — the main cause of allergies. Rooms with rugs in contain up to eight times fewer airborne dust particles, hugely enhancing air quality.

Check care & cleaning instructions

Wool and jute rugs’ fibre composition provides outstanding natural heat insulation and makes them fully antistatic.

Rugs act as soundproofing, dampening footsteps and absorbing ambient noise to create relaxed and harmonious spaces that foster productivity, combat stress and enhance well-being.

Rugs are a great way of alleviating the physical strain produced by walking on hard floors. In addition, they create a safe non-slip surface — ideal for both children and the elderly — and minimize the risk of an injury caused by falls.

Moreover, walking barefoot on a rug produces an effect equivalent to a gentle massage.

Wool rugs are comfortable, safe and fire resistant — they are non-flammable and inhibit fire propagation.

Wool rugs are recyclable and biodegradable for its natural features, caring for and preserving the environment that surrounds us.