A concept with strong connections to Asian culture and traditions.
Made by: Neri & Hu Design and Research Office
Location: Seoul, South Korea
Category: Retail, Custom Catalogue
Neri&Hu wanted to develop a concept with strong connections to Asian culture and traditions, allowing customers to discover the wealth of Asian wisdom that underpins the Sulwhasoo ethos.
Adding Jie and Tatami rugs they integrated textile elements to humanize the architectural space. Those nanimarquina rug models were chosen for their aesthetic similarity to latticework, a fundamental element of the project.
Photos © Pedro Pegenaute