Indian connection: interview with Vinod Singh Shahi
India and Pakistan are fundamental pillars of nanimarquina. Both countries are home to the rich tradition of handcrafted rug weaving, where master artisans preserve ancestral techniques and offer us the opportunity to explore new techniques and materials.
For over 30 years, our rugs have been handwoven there. Some of our suppliers have been working with us since day one, sharing their expertise and helping us tackle the challenges we present to them. Our India HQ team is involved throughout the entire process, from raw fiber selection to the moment the rug is ready, ensuring a carefully planned and efficient production.
The commitment is mutual. Working together allows us to share our rugs with the world—whether in a home or a large-scale project.
Vinod Singh Shahi, nanimarquina’s India Country Manager since 2020, is responsible for the day-to-day management of our network of suppliers in India and Pakistan. We spoke with him to learn more about the work his team does.
Why is it necessary to have a team based in India?
A strong team in India facilitates faster communication and efficient coordination with manufacturers and suppliers. Our on-ground presence ensures seamless alignment with current demands, enabling quick implementation of changes through daily monitoring. Additionally, having a local team provides access to a wider range of products by continuously exploring new sourcing opportunities.
What does your daily interaction with suppliers look like?
Daily interactions with suppliers involve a combination of communication, coordination, and problem-solving to ensure smooth operations. A typical day includes reviewing ongoing orders and production schedules, coordinating inspections with quality inspectors and suppliers, and negotiating MOQs (Minimum Order Quantities), payment terms, and lead times. It also involves evaluating samples and prototypes for quality and feasibility while confirming packing, labeling, and shipping schedules. These daily efforts help maintain efficiency, quality control, and timely deliveries.
What is the main challenge of your work?
As we operate in the handmade products industry, our productcs are highly diverse in terms of raw materials, designs, techniques, and colors. My main challenge remains ensuring supplier reliability and commitment, particularly in lead times, delivery, and quality. Additionally, our order volumes fluctuate, making it crucial yet challenging to balance supplier engagement and maintain a steady production rhythm.
Can craftsmanship limit our capacity?
Not at all. Since we specialize in handmade products with no machine involvement in the manufacturing process, we rely heavily on artisans to bring each piece to life. Creating art is a meticulous process, and true craftsmanship takes time. In the beginning, mastering the designs takes time, but with larger orders, there is sufficient time and flexibility to scale up production and meet delivery timelines.
